good/bad layouts


This first one is an example of good layout. The design overall is proportional, the colors are applicable to the product and the images and text all relate to each other. Other notes about the layout are:

  •  central layout of images
  • headline of important text including the brand name
  • less important logos and text are smaller utilizing the hierarchal scale
  • clear, readable font type
  •  red and green colors are complimentary and provide contrast against the white background
  • product is displayed clear and simple


This is a bad example. Took me a while to figure it out, but the text placement and effect is hilariously atrocious. “Shit yourself” instead of “suit yourself”…classic. Even the reflection in the word “yourself” makes it looks as though there’s an “X” and an “H” in there. Other notes about the layout  are:

  • Poor use of text color. Even though it pops in the blue background, black may have been a better choice.
  • the text is distracting. Even if you can look past the glaring spelling error, the color and effect make it stand out too much, taking away from the focal point of the lady in the suit.
  • the visual hierarchy isn’t clear to me but perhaps its due to the fact that i can’t get over the font

art event

Art Event

Dia de Los Muertos November 1st, 2013

Old Town, San Diego


This past Friday I visited the Dia de Los Muertos festival down at Old Town for the first time ever, and I have lived here in San Diego my entire life. I had no idea what I was getting myself into. I should’ve known it was going to be crowded, but I was not expecting it to be parking lot after parking lot packed full of people and streets lined with visitors. The event was to celebrate the day of the dead, which is a Mexican tradition of celebrating past loved ones by setting up alters to give them offerings and condolences.

Upon arriving I knew that this was going to be an experience I would never forget. With all the culture and traditions that were present, I could never forget seeing all the people practicing something so special to them. My favorite thing about the entire trip was all the bright and rich colors that were on EVERYTHING. I love color, and seeing it used in a lot of different elements. It was on skulls, flowers, even blankets that were being displayed. I think that I should somehow to work in some more color in my next piece that I work on because I really enjoyed seeing that.

I had no idea how impressive this holiday is here in San Diego. I mean, I knew that it was a big deal, but never could I have guessed that it was going to be filled with so many people. I think that that was probably the only draw back for me is that the amount of people that were there could not easy get around through the small hallways and corridors, but it was manageable.  All in all I think that the event was incredible and I will definitely be going back next year.

photo 1 photo 2 photo 3 photo 4 photo 5